Happy Birthday InkwellEditorial.blogspot.com! Today this blog is two years old. I never knew that it would add so much to my career, but oh boy, has it.
Following are some lessons I’ve learned from the past two years of blogging.
1. Determine Why You Blog: I liken this to driving without directions. How do you know where you want to go unless you have a destination in mind? Having a purpose in mind will also focus you more.
2. Appreciate Your Style: My writing style on this blog is what I term “conversational business-like.” I throw in a bit of self-deprecating humor to illuminate points, and voila, I have a writing style.
3. More is Better: As in, more posts. Update your blog regularly for maximum effect. Search engines are driven by content. The more you feed the hungry search engine monster, the more popular your blog becomes, the more links you get and the higher your PR rankings.
For example, my 11/706 post was entitled, Should Freelance Writers Have a Minimum Wage? In this article, I proposed a minimum pay scale. I got some flack from that. BUT, at least it started a debate (or rather, continued one that’s been raging fiercely since content writing became the rage).
5. Blog Topically: As in, tie in what’s going on in the news to what you blog about. The article mentioned above is a good example of this. I got this idea for an article while watching CNN one morning as they were discussing the new minimum wage that went into effect in 7 states this year. I need to do more of this myself.
6. Stay Away from the Obvious: Many times I will click on an article on the web with an interesting title, only to be bored to tears with obvious information that can be found on the web in a two-second search.
The post, 34 Reasons Why Readers Unsubscribe from Your Blog on problogger.net bears this out. “Redundant, repeated or recycled news is one of the top five reasons why people unsubscribe to RSS Feeds,” according to feedback sent in from readers.Surfers are looking for information.
7. Don’t Overpromote: As in, your products, services, etc. Remember, readers want useful information. While using your blog to promote your products/services is fine, too many ads or too much self-promotion is a big turn-off.
Tomorrow: Part II of this post.