Wednesday, September 26, 2007

POST #22: 40 Days to a Successful Freelance Writing Career

PUBLISHER NOTE: If you are a regular reader of this blog, then you know about the upcoming freelance writing seminar in October. Details.

Many have inquired about what will be discussed at the seminar. So, in order to answer your questions and to get you prepared for what to expect, I started a series of posts entitled "40 Days to a Successful Freelance Writing Career."

To start at the beginning, click here. And, welcome to the blog. Now, on to today’s post . . .

How Naming Your Files Descriptively Can Lead to Cash

As Dan Rosandich, the featured interviewee in the latest edition of Inkwell Editorial's newsletter (published today) noted, getting noticed online is one of the things you can do to snag clients.

Dan wrote:

Learn web design yourself and don't let anyone do it for you. Because if you do, you immediately lose all control of the way you want it to look and how it should appear to potential clients. . . . Learn some HTML, it sounded complicated when I first began studying but I slowly became a freak / geek and developed a love / hate relationship with gets more interesting as you go along because you soon realize all the potential the web has to offer in getting you "out there" - - -
In keeping with this spirit, today's post is a simple tip I picked up a long time ago from some reading on how to get noticed online.

A Tip to Get You Noticed Online

When you name anything you upload -- files, photos, video, etc. give it a descriptive, meaningful name. For example, instead of name a picture photo1.jpg, name it, tips-on-freelance-writing.jpg, if that's what it's used for.

Why? Because when search engines crawl the web, they look for words that describe something. And, when they pick it up -- no matter what the file type (.jpg, .htm., etc.), it can still be picked up when people search for it. Note the following Google result when I typed in the phrase, "Freelance Writing Newletter".

[PDF] Inkwell Editorial Freelance Writing NewsletterFile Format: PDF/Adobe AcrobatIssue 3: July 18, 2007 can be found at freelance-writing-newsletter.pdf. Always editorially yours, - Similar pages - Note this

FYI, this is the #11 result on Google (not the first page, but hey, you can't win'em all) -- not bad considering there must be thousands of freelance writing e-zines out there. And, note that my newsletter is a .pdf file.

BUT, as I have the phrase "Freelance Writing Newletter" as part of my naming mechanism, whenever someone types in that phrase to search for info, my newsletter is going to pop up in their results -- hopefully one day soon on page one :-).

Now, I sell ebooks. So, if they curiously open up my newsletter, read it, and like the content, they are likely to become a subscriber -- for possibly years to come. How likely do you think it will be that at some point in time they will purchase an ebook?

See how naming your files descriptively can lead to cash -- for years to come?

It's hard to get found on the net, using little tips and tricks like this can be one more way you reach hundreds and some day thousands of readers.

Helpfully yours,
P.S.: IT PAYS TO SUBSCRIBE! Today, I sent a free, 11-page report to subscribers entitled, How to Make $100/Day as a Freelance Writer. This report will sell for $5 starting tomorrow. But, if you become a subscriber to Inkwell's newsletter, you will receive it free along with the latest issue.

It's jam packed with info on how -- and why you should -- take concrete steps to reach the $100/day mark freelancing. Subscribe today.

BONUS! Oh yeah, you get the free e-book on article marketing -- Everything You Ever Wanted to Know about Article Marketing: Results of a 30-day Article Marketing Experiment -- for signing up too!
What's in Inkwell Editorial’s Newsletter?

Today's Issue: For all you artists our there (illustrators, cartoonists, photographers, this one is for you). I interviewed successful cartoonist Dan Rosendach. He’s been a freelancer since 1976 and lays out some concrete marketing tactics for keeping the business rolling in.

Missed the last issue of Inkwell's freelance writing newsletter? The 9/12 issue featured an interview with freelance writer, Gordon Graham, aka, that white paper guy.Gordon charges $90/hour just to edit a white paper and a minimum of $4,000 to produce one from scratch.

Wanna know what he had to say? Sign up to receive your copy to read his informative, in-depth interview.

Gain clients, web traffic and brand awareness. How? Let us interview you for our popular newsletter? Full details. Read the first issue here.
Copyright Notice: May be reprinted with the following, in full: Yuwanda Black is the publisher of THE business portal for and about the editorial and creative industries. First-hand freelance success stories, e-courses, job postings, resume tips, advice on the business of freelancing, and more! Launch a Profitable Freelance Writing Career in 30 Days or Less -- Guaranteed! Log on to
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