Tuesday, April 18, 2006

Keeping it Simple to Garner More Business

A group of professionals posed this question to a group of 4 to 8 year-olds, "What does love mean?" The answers they got were broader and deeper than anyone could have imagined. See what you think.

You may be wondering, "What does this have to do with marketing my editorial business?" Read on to find out.


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"When my grandmother got arthritis, she couldn't bend over and paint her toenails anymore. So my grandfather does it for her all the time, even when his hands got arthritis too. That's love." Rebecca, age 8

"When someone loves you, the way they say your name is different. You just know that your name is safe in their mouth." Billy, age 4

"Love is what makes you smile when you're tired." Terri, age 4

"Love is when you kiss all the time. Then when you get tired of kissing, you still want to be together and you talk more. My Mommy and Daddy are like that. They look gross when they kiss." Emily, age 8

"Love is what's in the room with you at Christmas if you stop opening presents and listen." Bobby - age 7 (Wow!)

"If you want to learn to love better, you should start with a friend who you hate." Nikka, age 6

"When you love somebody, your eyelashes go up and down and little stars come out of you." (what an image) Karen - age 7

"You really shouldn't say 'I love you' unless you mean it. But if you mean it, you should say it a lot. People forget." Jessica, age 8

And the final one -- Author and lecturer Leo Buscaglia once talked about a contest he was asked to judge. The purpose of the contest was to find the most caring child. The winner was a four year old child whose next door neighbor was an elderly gentleman who had recently lost his wife.

Upon seeing the man cry, the little boy went into the old gentleman's yard, climbed onto his lap, and just sat there. When his mother asked what he had said to the neighbor, the little boy said, "Nothing, I just helped him cry."

The lesson from these, the mouths of babes: when all the brainstorming in the world doesn't produce a single idea for that all important new client, go back to basics; keep it simple. For, the most treasured things in life don't require a marketing degree, but sincerity so genuine that even a child can grasp it.

Happy marketing!

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