As an SEO writer, I work with a lot of internet marketing firms. This has been a great learning experience for me on many levels about how to market on the web.
Why Internet Marketing Firms are Hired
To generate traffic -- this is the number one reason all internet marketing firms are hired. Serious web entrepreneurs realize that to get recognized on the web, you need to first get found on the web. SEO (search engine optimization) and SEM (search engine marketing) firms help their clients achieve these goals.
I've learned a ton about how they go about doing this, which I discuss in my post, Traffic Generating Tips I’ve Learned from Working with SEO Firms, over at BloggingTips.com today.
As I wrote, "Think about it this way: if the traffic generation experts (ie, Internet Marketing Firms) are using these methods to drive traffic to client sites, shouldn’t you be doing the same for your site?"
Want to start a successful freelance writing career? Visit the Inkwell Editorial Freelance Writing Bookstore. And if you enjoyed this post, subscribe to the newsletter.
Sincerely,
Yuwanda Black, Publisher
How to Start a Successful Freelance Writing Career Newsletter
Contact: info *at* InkwellEditorial.com
P.S.: Want the liberty of working from home as a freelance writer in your PJs, getting assignments via the internet? Click here for more on How to Make $250+/Day Writing Simple, 500-Word Articles. All you need is a computer and an internet connection to get started.
P.P.S.: Did you know that InkwellEditorial.com is the authority site on freelance writing? From summertime marketing to search engine optimization -- if it pertains to freelance writers, you'll find it here. Pass it on!
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Freelance Success Stories! There are freelancers who make very good livings at what they love. Inkwell Editorial’s newsletter features these successful professionals who put to rest the phrase, “starving freelancer.”
Previous Issue. Spotlight on Newbie Freelancers. Want to learn how one freelancer landed enough clients to quit his job in just 12 hours? There are also some blog warning tips if you're looking to move your blog from one platform to another -- and more. Subscribe to read this, and all previous, issues.
Current Issue. Spotlight on YOU: Questions from Readers. Want to learn about ghostwriting, how cut to the chase and "get started" as a freelance writer, which instant download ebook software to use and concrete advice on how to land paid blogging gigs? I answer these questions, and a few more from readers who wrote in. Subscribe to read this, and all previous, issues.
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Copyright © 2008 InkwellEditorial.com: Freelance success stories, e-courses, advice on the business of freelancing, and more! Except where noted, no part of this site may be reproduced in any manner without the express, written consent of the publisher. Violators will be prosecuted.
Wednesday, July 23, 2008
Traffic-Generating Lessons Learned from Internet Marketing Firms
Wednesday, January 30, 2008
“Old School” Internet Marketing: Whatever Happened to Banner Impressions?
It's my day to post over at BloggingTips.com. As I announced in last Wednesday's post, A Day in the Life of an SEO Writer, I'm a regular contributor to this blog now.
Today I reminisce about how complicated internet marketing has become; I long for simpler times.
Remember when banner impressions were all the rage? I rarely, if ever, read about this anymore. Now there is social media, long-tail keywords and keyword density to worry about. Whatever happened to simply updating your site/blog with relevant content -- nothing more, nothing less?
Read the entire post of ruminations, explanations and general kvetching here. Oh yeah, I do share 4 things I do on a regular basis to drive more traffic to my site/blog, so it is a bit more than purging!
Do you miss simpler internet marketing days? Sound off.
Sincerely,
Yuwanda Black, Publisher
http://inkwelleditorial.com/
http://inkwelleditorial.blogspot.com/
http://seo-article-writer.com/
http://seo-articles-for-sale.com/
http://money-making-videos.blogspot.com/
How to Start a Successful Freelance Writing Career Newsletter
P.S.: Read about my $250/day as a freelance writer -- with less than two weeks of marketing!
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Read Freelance Success Stories! There are freelancers who make very good livings at what they love. Inkwell Editorial's newsletter features these successful professionals who put to rest the phrase, "starving freelancer." Subscribe to read this , and all previous, issues.
Previous Issue: How Much do Freelance Web Writers Really Make? This issue features a roundup of freelance writer income from around the web. Features salaries from a few hundred a month, to a website that earns over $30,000/month -- and the site owner doesn't even sell anything! Subscribe to read this , and all previous, issues.
Current Issue. Spotlight on SEO Content Writing: How to make money at it, effective marketing tips and more. Long-time freelancer Sharon Hurley Hall shares her success tips on this and so much more. Sharon can be found online at http://getpaidtowriteonline.com/ and http://sharonhurleyhall.com/. Subscribe to read this , and all previous, issues.
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Copyright © 2008 InkwellEditorial.com: Freelance success stories, e-courses, advice on the business of freelancing, and more! Get the e-report, How to Make $100/Day as a Freelance Writer -- free! Log on to http://www.freelancewritingwebsite.com/ for details. Except where noted, no part of this site may be reproduced in any manner without the express, written consent of the publisher. Violators will be prosecuted.
Wednesday, October 03, 2007
POST #27: 40 Days to a Successful Freelance Writing Career
PUBLISHER NOTE: If you are a regular reader of this blog, then you know about the upcoming freelance writing seminar this month. Details.
Many have inquired about what will be discussed at the seminar. So, in order to answer your questions and to get you prepared for what to expect, I started a series of posts entitled "40 Days to a Successful Freelance Writing Career."
To start at the beginning, click here. And, welcome to the blog. Now, on to today’s post . . .
Freelance Writers: Keywording Your Site So You Get FoundI know, I know, more tech stuff . . . BUT, I beg you not to tune out, as this is critical to the success of your website (which you do have, or are planning to get, right?).
I hate all this techiness too, but the thing is, once you learn a little about it and apply a few simple principles, it can work wonders for your online sales (eg, acquiring clients, selling products, etc.).
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FREE E-Report: How to Make $100/Day as a Freelance Writer! Simply send in your email address and the report will be emailed to you absolutely free.
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So, on to today’s topic which is, how do you know which labels/keywords to use. Remember in yesterday’s post when we discussed how using the proper labels can make your site rank higher in search engine results.
Well, if you’re stumped for which phrases people who might be interested in your freelance writing services might use to find you online, following are a couple of tools you can use to help you figure it out – machines (or, at least software programs) really do think!
Yahoo Keyword Selector Tool: This can be found at http://inventory.overture.com/d/searchinventory/suggestion/.
You simply type in the term you want suggestions for, and it will give you: i) Related searches that include your term; and ii) the estimated number of times that term was searched on last month.
Google Keyword Tool: This can be found at https://adwords.google.com/select/KeywordToolExternal.
I like this one better because it lists so many more phrases from which to choose. When I typed in “freelance writing” for example, it returned 175 keyword phrases I could choose from.
And, Google shows you a stat called “Advertiser Competition,” which is the statistics showing the relative amount of advertisers bidding on that keyword. It also offers a few other stats that help you in deciding which keywords to choose. No wonder they’re the search engine of choice.
In my opinion, this is the only keyword search tool you will ever need.
So, now that you know where to find keywords/labels/tags, what should you do with them?
Well, as mentioned in yesterday’s post, you can start by using them to label your blog posts more concisely.
Other uses:
Formulate articles: if you use article marketing (and if you don’t have a lot of money you should), pay attention to the key word list and try to naturally weave some of the most popular phrases into you article.
Notice that naturally is highlighted. Please, please, please don’t write unnaturally just to fit a certain term in – it’ll sound contrived and it takes away from your credibility (ie, they’re just writing this for good search engine positioning).
Perform research: Use the keyword list to guide you in your marketing choices. For example, I noticed that the phrases “writing employment” and “write for money” had pretty good search activity, but not as many advertisers were bidding on that term.
So, it might be a good idea to write articles using those phrases. You have a good chance of popping up high in the results because these terms don’t have as much competition as, say, “freelance writing.”
These are just two ways you can use key words to improve your online marketing efforts.
While most freelance writers could care less about this type of behind-the-scenes technology, if you’re going to create several income streams from your writing – and plan to use the internet as a marketing tool – it’s vital that you learn the basics of internet marketing.
Tomorrow's Post: How to Make Money Interviewing Experts for Your Newsletter (Website, Ebook, Blog, etc.)
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