I’ve been blogging for a little over two years now. And, to be honest, there were times when I wanted to just shut it down. I’ve even gone as long as a month without updating it. But, alas, like an addict, I started to update it again.
While blogging may be addictive, following are two signs it’s time to shut down your blog. NOTE: I’m referring to professional blogs, not personal ones.
1. Not updating regularly: If its hard for you to find the time to blog, maybe it’s time for you to shut it down.
Blogs that are irregularly updated reeks of unprofessionalism – in my opinion. It’s like an unfinished project you leave out there for the world to see. To gain a base readership, readers have to be able to depend on you to deliver on a regular basis. And, regular could be whatever you set them up to expect, eg, daily, weekly, bi-monthly, etc.
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The point is, whatever schedule you set, let your readers know what to expect so your blog doesn’t look like it’s been abandoned.
To make a living as a freelance writer, you have to become ruthless with your time – almost like an assassin. While this may seem a bit diabolical, it’s the difference between being able to make a full-time living, and complaining about not being able to make a full-time living.
How to Officially Shut Down Your Blog
Like quitting a job, there is a right and wrong way to officially shut down your blog.
I remember when I first shut down my site, InkwellEditorial.com, in December 2004 to revamp it. I received close to 100 emails within 30 minutes of sending out the “shut down” memo.
I saved the feedback because it was overwhelmingly positive and let me know how much users had appreciated me and my company over the years. When I’m feeling blue about business, sometimes I read through these emails. They are a real spirit booster.
Rule #4: Say “Thank You” to Your Readers. After you’ve answered all the feedback you can – and to make a concerted effort to respond to everyone – even if it’s just to acknowledge receipt of the email – send a final thank you and wish your readers well in their endeavors.
Now, that’s a classy way to end any relationship – even if it was only a virtual one.
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