Friday, May 16, 2008

Thinking about writing and selling an ebook? Don't make this critical mistake

In a post over at Poewar, John Hewitt (the insightful webmaster), has an interesting discussion about content vs. commerce. I usually don’t post on Fridays, but because of the article marketing contest I roped myself into, I will be for the next 4 weeks, at least. So, here goes.

The following comment from John’s article got me to thinking, “Bloggers like to feel as if they are part of a community. A heavy sales pitch can take you right out of that community."

Why Building a Community is Important to Writing and Selling Ebooks

What this made me think about was community. If you’ll read the comment section of the aforementioned article, you’ll see that John and I see selling on your blog/website a bit differently. BUT, what we both agree on is that you must build an audience first before you start.

Besides Google ads, which I don’t think I added for months after I started my blog, I had no other advertising there other than my ebooks. But, remember, I’ve had a website since 1999, so had a built-in audience who followed me over to my blog.

So, if you’re thinking about writing and selling an ebook, while you’re getting the writing done, spend a few months building a community. Then, you’ll have an audience who are already pre-sold on your product, which makes the sale that much easier.

Article Marketing Contest Update: I posted this article to today. They usually approve them within 24 hours.

Proof that Article Marketing Works! The article I posted there just two days ago on the 14th has already been downloaded 16 times (Freelance Writers: How to Earn 6 Figures by Keeping a To Do List). Imagine having 20, 30, 50 or 100 articles working for you in various article marketing directories. Post every day, and you will!

Go get that search engine juice! To which article directory have you posted today?

Want to learn more about article marketing? Get the ebook, Everything You Ever Wanted to Know about Article Marketing: Results of a 30-day article marketing experiment, here.

Yuwanda Black, Publisher
How to Start a Successful Freelance Writing Career Newsletter
P.S.: Want the liberty of working from home as a freelance writer in your PJs, getting assignments via the internet? Click here for a selection of ebooks on how to start a successful career as a home-based freelance writer. All you need is a computer and an internet connection to get started.
Freelance Success Stories! There are freelancers who make very good livings at what they love. Inkwell Editorial’s newsletter features these successful professionals who put to rest the phrase, “starving freelancer.”

Previous Issue. Spotlight on Multiple Streams of Income for Freelance Writers. An interview with multi-talented freelancer Shel Horowitz. Shel shares tips on how to market your freelance writing services on a shoe-string budget (he’s written five books on grassroots marketing); how he created multiple streams of income (writing, speaking, consulting) and more. Subscribe to read this, and all previous, issues.

Current Issue. Spotlight on How to Make $75,000 to $100,000/Year as an SEO Writer. In this issue, I dispense the 8 keys to my success as an SEO writer. There are some definites that must gel to find success in this field. I outline them all here. And of course, it’s based on my own personal experience. Subscribe to read this, and all previous, issues.
Copyright © 2008 Freelance success stories, e-courses, advice on the business of freelancing, and more! Except where noted, no part of this site may be reproduced in any manner without the express, written consent of the publisher. Violators will be prosecuted.


Missy said...


I found your blog through Freelance Writing (debs blog)

I am interested in marketing myself for SEO blog writing. Are you basing your SEO skills on one keyword results, phrase keyword results, or both?

I'm just wondering if i call myself a SEO writer, what exactly would i be promising to deliver.

Let me know. Thanxs!

P.S. good blog, added to RSS.


Yuwanda Black said...


I write all kinds of SEO copy -- for blogs and websites.

I'm a little confused by your question, "Are you basing your SEO skills on one keyword results, phrase keyword results, or both?"

Just so you know, I don't rely on bidding sites or to any great degree on freelance writing job ads to find wrok. I proactively find my own clients -- which is the best way to find any kind of freelance writing work by the way.

I reveal my exact marketing plan and what clients expect from you as an SEO writer in my ebook on the subject.

Glad to have you aboard as a subscriber, and continued success in your freelance writing career.