How to Make Freelance Writing a Full-time Career in 2008

I love the New Year because it is the perfect time to take an objective look back at the past and at the same time make a concrete plan for the future.

If starting a career as a freelance writer is something that you’ve been wanting to do, but have been held back – for whatever reason – following is a concrete plan to make freelance writing a full-time career in 2008.

It's time to get cracking!

Sincerely,
Yuwanda Black, Publisher
http://inkwelleditorial.com/
http://inkwelleditorial.blogspot.com/
http://seo-article-writer.com/
http://seo-articles-for-sale.com/
http://money-making-videos.blogspot.com/
How to Start a Successful Freelance Career Newsletter
P.S.: Read about my $250/day as a freelance writer -- with less than two weeks of marketing!
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Read Freelance Success Stories! There are freelancers who make very good livings at what they love. Inkwell Editorial's newsletter features these successful professionals who put to rest the phrase, "starving freelancer." Subscribe to read all previous issues.

Current Issue: How Much do Freelance Web Writers Really Make? This issue features a roundup of freelance writer income from around the web. Features salaries from a few hundred a month, to a website that earns over $30,000/month -- and the site owner doesn't even sell anything! Subscribe to read this inspiring issue.

Previous Issue. Ghostwriting: Want to know what type of work is out there in this genre? How much it pays? Where to find it? How to go about getting it? Ghostwriter Amanda Evans gives us the skinny on this freelance writing niche.
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Copyright © 2007 InkwellEditorial.com: Freelance success stories, e-courses, advice on the business of freelancing, and more! Get the e-report, How to Make $100/Day as a Freelance Writer -- free! Log on to http://www.freelancewritingwebsite.com/ for details. Except where noted, no part of this site may be reproduced in any manner without the express, written consent of the publisher. Violators will be prosecuted.

POST #32: 40 Days to a Successful Freelance Writing Career

PUBLISHER NOTE: If you are a regular reader of this blog, then you know about the upcoming freelance writing seminar this month. Details.

Many have inquired about what will be discussed at the seminar. So, in order to answer your questions and to get you prepared for what to expect, I started a series of posts entitled "40 Days to a Successful Freelance Writing Career" (which will continue, despite the notice below).

Freelance Writing Seminar Cancelled: Unfortunately, due to my stepfather's illness, which I wrote about in the last newsletter, the seminar has been cancelled. But, you can still take a class on how to start a freelance writing career. Click here for details.

To start at the beginning of the "40 Days" series, click here. And, welcome to the blog. Now, on to today’s post . . .

SECTION I: All About Freelancing for Newspapers

Interview with Sue Fagalde Lick, author of Freelancing for Newspapers

PUBLISHER’S NOTE: Sue contacted me a few months ago to ask me to review her book, Freelancing for Newspapers.

As this is a genre I’ve had limited experience with, I was more than happy to read about this freelance writing niche to learn more about it. And, what a read it was!

Book Review: Freelancing for Newspapers
Dispensed in 10 chapters, Freelancing for Newspapers, is THE book for those who want to know how to break into this discipline.

Sue takes the reader by the hand – without being condescending – and leads them step-by-step through what this medium is all about. Novices and experienced writers alike can learn a lot. For example, Sue devotes a whole chapter to interviews (Chapter 6: Conducting Effective Interviews). What writer couldn’t use this knowledge?

What I liked most about the book is Sue’s explanation of how accessible this market is – and how to go about approaching editors for jobs. She is also blatantly honest about what the market is not (ie, high-paying) – which, in my opinion, is even more valuable.

The chapter I enjoyed the most was Getting Paid and Getting More Assignments (Chapter 9). Why? Because she detailed minutiae such as how to present an invoice. Now, with 14+ years experience as a freelance commercial writer, of course, I know how to do this. BUT, as Sue writes in a different sector, seeing how her invoice differed from the ones I usually send out was educational.

It’s details like this that makes this book a must read for anyone even remotely considering freelancing for newspapers. And, based on the case Sue lays out in her book, it’s a medium any smart freelancer would gladly take a shot at.

My copy is marked up and dog-eared a lot!

See the end of this interview for details on how to order your copy of Freelancing for Newspapers.

Sincerely,
Yuwanda Black, Publisher
http://www.inkwelleditorial.com/
http://www.inkwelleditorial.blogspot.com/
How to Start a Successful Freelance Career Newsletter

INTERVIEW WITH SUE FAGALDE LICK, AUTHOR OF FREELANCING FOR NEWSPAPERS

1. I prefer to start with some background, specifically: What did you do before you were a freelance writer? IE, what paid the bills?

My initial reaction to this question was: my husband. But no, it was a long time before I met Fred and had someone to lean on financially.

POST CONTINUED BELOW
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FREE E-Report: How to Make $100/Day as a Freelance Writer! Simply send in your email address and the report will be emailed to you absolutely free.

Coming Soon! Freelance Writing Tees: Laugh-out-loud tees highlighting the ups, downs, joys and sorrows of being a freelance writer. You won’t want to be caught without one!
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I graduated with a degree in journalism from San Jose State University. My internship at the Milpitas Post between my junior and senior years turned into a part-time job which later became full-time.

Over the years, I worked at numerous newspapers as a reporter, photographer, copyeditor, and editor. There were some lean times between jobs when I dabbled in retail, secretarial work and typesetting, but mostly I worked for newspapers.

I was also writing freelance articles, poetry and short stories on the side and occasionally selling them. In 1987, I had a book contract and enough steady freelance work to allow me to quit my newspaper job.

I freelanced full-time for seven years, until a freelance gig turned into a job with the Metro newspaper chain in San Jose. I stayed there until we moved to Oregon in 1996. I tried a year at the News-Times here in Newport, but by then I was hooked on freelancing and getting too busy to hold a regular job.

If you add up the years, I have freelanced full-time about 17 years. My books provide some royalty income. I also make some money as a musician and by teaching writing workshops.

2. Do you freelance full- or part-time, and for how long?

To read the rest of Sue's interview, click here to access the latest issue of the newsletter.

BONUS READ! Inside you will find links to all previous issues as well, which includes interviews with freelancers who make money blogging, writing case studies, writing for the B2B sector -- and so much more.

NOTE: There will be no more posts this week. My stepfather passed away this past Friday, so I'm taking the rest of the week off. I'll see you back here on Monday. FYI, orders (ebooks, e-course, e-reports) will still be processed on a 24-48 hour turnaround basis.
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What’s in Inkwell Editorial’s Newsletter? There are freelancers who make very good livings at what they love. Inkwell Editorial's newsletter features these successful professionals who put to rest the phrase, "starving freelancer." Subscribe to read all previous issues.

Current Issue: Sue Fagalde Lick, author of Freelancing for Newspapers. Whether you are an experienced or inexperienced freelance writer, this is one market that eagerly accepts freelancers, as Sue outlines in her book.

Next Issue: 11/7. Ghostwriting: Want to know what type of work is out there in this genre? How much it pays? Where to find it? How to go about getting it? Ghostwriter Amanda Evans will give us the skinny on this freelance writing niche

Gain clients, web traffic and brand awareness. How? Let us interview you for our popular newsletter? Full details. Read the first issue here.
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Copyright Notice: May be reprinted with the following, in full: Yuwanda Black is the publisher of InkwellEditorial.com: THE business portal for and about the editorial and creative industries. Freelance success stories, e-courses, advice on the business of freelancing, and more! Get the e-report, How to Make $100/Day as a Freelance Writer -- free! Log on to http://www.freelancewritingwebsite.com/ for details.
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POST #2: 40 Days to a Successful Freelance Writing Career

PUBLISHER NOTE: If you are a regular reader of this blog, then you know about the upcoming freelance writing seminar in October. Details.

Many have inquired about what will be discussed at the seminar. So, in order to answer your questions and to get you prepared for what to expect, I've started a series of posts entitled "40 Days to a Successful Freelance Writing Career."

To start at the beginning, click here. And, welcome to the blog. Now, on to today’s post . . .

How to Create a Marketing Piece that Sells – a Lot!

In Friday’s post, we discussed psychographics, which to refresh, is basically a psychological profile of the “. . . needs, benefits, values and attitudes, as well as insights about purchasing behavior . . . “ of your target market.

The primary purpose of knowing this information is NOT to sell more to potential clients, but to better explain the benefits of your services so that potential clients will be much more likely to purchase.

At this point, you may be scratching your head going, “What’s the difference?”

Why You Should Never Sell to Clients

As I stated in Post #1 of this series, you never want to sell to clients. You want to share your services with them in a manner that highlights the benefits to them.

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Want to learn exactly what to do to earn $100, $150, $200/day or more as a freelance writer, editor and/or copy editor? Inkwell Editorial's upcoming Freelance Writing Seminar will tell you how. Details. It's a career anyone who can read and write can start -- with the right information.
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Now, you may be thinking, “You’re splitting hairs. There’s no difference.” But, I beg to differ. Understanding this difference is crucial to forming a “sales message,” which from now on will be referred to as a benefit statement.

This is so important that I’m going to repeat it again: You never want to sell clients; you want to share your services with them in a manner that highlights the benefits to them.

The reason grasping this concept is so critical is that when you approach your marketing from the standpoint of how it benefits potential clients, you are really able to hone in on what is important to them.

Furthermore, you get a reality check of where you are in being able to offer it to them. The reason so many get such dismal results from their marketing efforts is that they’re so focused on what they want clients to purchase that they forget to ask, “Is this something they need, want, will benefit from?”

Remember in the last post when I talked about the guy trying to sell me a booth at a job fair? This is what I mean. He obviously failed to take my needs as a potential client into effect because he was so focused on what he wanted to sell me.

When you flip the script and approach it from the client’s perspective, deficiencies in your services will be easy to spot – and correct.

So, now that you have a better understanding about the mindset needed to form an appropriate benefits statement, how do you go about doing it?

How to Sell More with Less Effort

As with most things we think are beyond our reach, 90% of winning is mental. When I sit down to write a marketing message, I have a three-step process, keeping my target market’s psychographics in mind:

1) Timing: One of the first things I keep in mind is the ebb and flow of my target market’s business. I deal with a lot of small business owners (micro businesses). They usually have less than 10 employees.

So, for example, if I’m targeting accountants. I may do a mailer to them in late January/early February offering to put together a benefits brochure to send to prospects and/or post on their website.

2) Explain, explain, explain: I happen to know that many micro business owners don’t think too far in advance (see how psychographics come into play?).

So, when I contact them, I explain why how they can “increase their business by 10, 15 or 20%” by sending out a brochure a month or two before tax season starts. Other benefits I may list to encourage them to use my services:

a) Your competition is not advertising (tell them that most accountants place a Yellow Page ad and that’s it)

b) Get life-long clients (eg, prospects are much more likely to use you over and over again once they use you the first time)

c) Financial example: I like to use hard numbers to illustrate a point. Eg, if you obtained 5 new clients from a 500 piece mailing, and they were your clients for the next 10 years. Even if they used you for the bare minimum (to file their annual income tax return), at $400/tax return, that’s $2,000/year to your bottom line.

Not enough? Then consider this, one client will usually refer 3-5 people over a year’s time. So, 5 new clients will be good for 15-25 referrals over a year’s time. If those new referrals used you for the bare minimum, at $400/tax return that’s between $6,000-$10,000/year, PLUS the original $2,000 from the original 5 clients.

Addressing Cost: Some experts disagree on whether or not to address cost, but as my target market is micro business owners, I almost always do. Taking the above example, I may add a benefits statement like:

Bottom line: From one mailing, you could easily garner up to $12,000 for just a few hundred dollars – and these are for just the bare minimum of services. Inevitably, depending on your service offerings, clients will use you for more than one thing.

Ebook on Freelance Writing: I believe in this concept of explaining to prospects the benefits of using my services that I created an ebook as a giveaway to potential clients, entitled, 7 Ways a Freelance Writer Can Expand Your Profits -- No Matter What Your Business Is. Read about it here.

3) Research: I always do some precursory research on the industry I’m targeting. Again, knowing what makes clients tick will make it so much easier to carve out an effective benefits statement.

This is one of the reasons I’m a firm believer in niche marketing. Becoming an expert in one area will allow you to become intimate with the processes, limitations, wants, needs, desires, etc.
This way, when you sit down to write a marketing piece, you can “hit’em where it hurts,” so to speak; push their hot buttons – which moves them to buy.

For example, with realtors, I know that it’s slow around the holidays. Hence, many are scrambling for sales. So, I know that many of them would be receptive to a newsletter that they can send to clients to start “getting in their clients’ faces” so that when the season picks up again in March/April, they’ll be the first one their clients think of.

Again, you have to explain, explain, explain to them why they want to start marketing in December/January to get their phones ringing in March/April. But, smart business owners will realize this.

How a Simple Explanation Can Get Your More Clients

Depending on your target market, you will have to explain to potential clients quite a bit how using your services will benefit them. In my years as an entrepreneur, I’ve found that many business owners don’t realize how using a certain service will benefit them. This is particularly true of small business owners.

All they know is that they want to increase sales – but, they usually have no idea of how to go about it. Explaining things like drip campaigns (this will be a future topic we’ll discuss, so do a web search for now if you’re not familiar with it), customer retention, cost per acquisition, etc. will be things you will have to make them aware of – in layman’s language of course.

Once they get it, however, you will usually have a customer for life!

I hope you see how knowing even basic psychographics can greatly improve your marketing efforts. In the accountant example used above, just knowing that most micro business owners don’t think too far ahead when marketing opened the door.

It allowed us to capitalize on that point and lay out an entire campaign, easily illustrating how using your service could ostensibly add thousands of dollars to their bottom line – for years to come.

If you didn’t take this into account and just sent out the normal, “I can make the content on your site so much better,” marketing message, you’d be missing the whole point of advertising – uh, excuse me, “Sharing your services.”

Get it? Good! Now, what’s up tomorrow . . .

TOMORROW'S POST: In Post #3 tomorrow, we will discuss how to go about choosing a target market now that you know how to formulate an effective marketing message.

What do you think? If you have questions, comments or observations about this post, send them in. Email them to info [at] InkwellEditorial.com.

Sincerely,
Yuwanda (who is this person?)
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Upcoming Features in Inkwell Editorial’s Newsletter

September 12: Gordon Graham. We ring in the “editorial season” by interviewing Gordon Graham, aka “that white paper guy.” Gordon writes and edits white papers and case studies. He charges $90/hour just to edit a white paper and a minimum of $4,000 to produce a white paper from scratch.

Now, do you see why I had to interview him?! Most freelancers don’t even dream of making this type of money. I can’t wait for this interview.

Missed the latest issue of Inkwell's freelance writing newsletter? The 8/15 issue featured an interview with B2B freelance writer, Meryl K. Evans. Want to break into this very lucrative market? Meryl's interview sheds some detailed light on how. Sign up to receive your copy to read what Meryl had to say.

Gain clients, web traffic and brand awareness. How? Let us interview you for our popular newsletter? Full details. Read the first issue here.

NOTE: As editorial is cyclical and slow during the summer, in July and August, the newsletter will be published once. In September, we go back to our twice-monthly publishing schedule. Subscribe today so you don't miss anything!
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Copyright Notice: May be reprinted with the following, in full: Yuwanda Black is the publisher of InkwellEditorial.com: THE business portal for and about the editorial and creative industries. First-hand freelance success stories, e-courses, job postings, resume tips, advice on the business of freelancing, and more! Launch a Profitable Freelance Writing Career in 30 Days or Less -- Guaranteed! Log on to InkwellEditorial.com.
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40 Days to a Successful Freelance Writing Career

As most readers of this blog are aware, Inkwell Editorial will put on a freelance writing seminar in October in Atlanta. Details.

Freelance writing (annual reports, web content, speeches, etc.) can be very lucrative. And, anyone can be successful at it -- with the right information.

Many have inquired about what will be discussed at the seminar. So, in order to answer your questions, and to get you prepared for what to expect, I'm starting a series of posts here entitled "40 Days to a Successful Freelance Writing Career."

How to Start -- and Maintain -- a Successful Freelance Career

Every post will discuss some aspect of how to go about starting -- and maintaining -- a successful freelance career. While the main focus will be on freelance writing, the insight gained can be applied to any type of creative freelancing, eg, editing, illustrating, web design, proofreading, etc.

Mind Games: Getting inside the mind of your clients

The first post will discuss the psychographics of clients. What are psychographics?

As defined on Wikipedia, it's "Psychographics identify personality characteristics and attitudes that affect a person's lifestyle and purchasing behaviour."

Most don't even begin to think of this when they start out. But, I'm telling you from personal experience, when you start to tap into this, "selling" clients on your services will be 90% easier.

What Do You Want to Know about Freelancing?

This will be an interactive series, so if you have questions, comments or observations, send them in. Email them to info [at] InkwellEditorial.com.

POST CONTINUED BELOW
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Want to learn exactly what to do to earn $100, $150, $200/day or more as a freelance writer, editor and/or copy editor? Inkwell Editorial's upcoming Freelance Writing Seminar will tell you how. Details. It's a career anyone who can read and write can start -- with the right information.
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Freelance tip of the day: Record your ideas as they come to you. A great marketing idea occurred to me today as I was driving. Before I could get home to write it down, it slipped my mind.

I carry a notepad with me at all times, but as I was driving and my bag was out of reach, I couldn't write it down. I was so frustrated as I wracked my brain trying to remember what it was. Usually, my ideas surface after a few days when I lose them, but losing them is not something I commonly leave to chance.

Lesson for me: Buy replacement batteries for my little hand-held recorder. They died a few months ago and I have yet to buy new ones. Today was the first time that it really bit me in the patootie! Rats!

Today, forgetfully yours,
Yuwanda Black, Publisher
http://inkwelleditorial.com/
http://inkwelleditorial.blogspot.com/
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Upcoming Features in Inkwell Editorial’s Newsletter

September 12: Gordon Graham. We ring in the “editorial season” by interviewing Gordon Graham, aka “that white paper guy.” Gordon writes and edits white papers and case studies. He charges $90/hour just to edit a white paper and a minimum of $4,000 to produce a white paper from scratch.

Now, do you see why I had to interview him?! Most freelancers don’t even dream of making this type of money. I can’t wait for this interview.

Missed the latest issue of Inkwell's freelance writing newsletter? The 8/15 issue featured an interview with B2B freelance writer, Meryl K. Evans. Want to break into this very lucrative market? Meryl's interview sheds some detailed light on how. Sign up to receive your copy to read what Meryl had to say.

Gain clients, web traffic and brand awareness. How? Let us interview you for our popular newsletter? Full details. Read the first issue here.

NOTE: As editorial is cyclical and slow during the summer, in July and August, the newsletter will be published once. In September, we go back to our twice-monthly publishing schedule. Subscribe today so you don't miss anything!
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Copyright Notice: May be reprinted with the following, in full: Yuwanda Black is the publisher of InkwellEditorial.com: THE business portal for and about the editorial and creative industries. First-hand freelance success stories, e-courses, job postings, resume tips, advice on the business of freelancing, and more! Launch a Profitable Freelance Writing Career in 30 Days or Less -- Guaranteed! Log on to InkwellEditorial.com.
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People Won't Buy What They Don't Understand: How to Sell Your Freelance Services

I received an email a few months ago from someone asking me to write about their "product/service" (I still don't know which, which is explained below) on my blog.

I receive quite a few of these requests and, unless it's something I think readers of this blog will benefit from, I rarely do this.

Dumb & Dumber?

But, why am I telling you this? I brought it up because, for the life of me, I couldn't understand what the heck the guy was talking about. I read the email several times -- and still have it in my inbox. I kept it because the idea for this post came from it.

I thought, "How am I supposed to talk about something that I don't even understand?" I mean, I'm not the brightest bulb on the tree by any stretch of the imagination, but I'm far from the dimmest also.

Clarity Equals Money

While this may seem like a simple concept, I can't tell you how many times I receive marketing materials that clearly mean something to the promoter, but leaves out some important detail that is not obvious to the end user. Simplicity sells.

POST CONTINUED BELOW
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Want to learn exactly what to do to earn $100, $150, $200/day or more as a freelance writer, editor and/or copy editor? Inkwell Editorial's upcoming Freelance Writing Seminar will tell you how. Details. It's a career anyone who can read and write can start -- with the right information.
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While you never want to talk down to your audience, you do want to clearly state the BENEFITS to the buyer. The reason I capitalize benefits is that where most marketers go wrong is that they get so caught up in explaining the features of their product, that they forget to highlight the benefits.

How to Sell Your Services as a Freelancer

This is why people buy -- because of the benefits your service will bring to them, NOT because you're a wonderful writer. Even a mediocre writer who clearly outlines the benefits a client will derive from his/her service will get clients.

Freelance writing is a career anyone can start -- you don't have to be super smart or super talented. Now, you can't be a nitwit -- it does take competence. But, if I had a nickel for every time someone assumed that they couldn't do it, I'd be very well off.

How to Get Clients Every Time You Advertise

These types of concepts -- as well as quite a few others -- will be discussed in the upcoming freelance writing seminar in October. You will learn simple steps to follow with every marketing piece you send out. This way, every dime of your marketing dollars will be spent smartly every time you reach out to clients.

Simplistically yours,
Yuwanda Black, Publisher
http://inkwelleditorial.com/
http://inkwelleditorial.blogspot.com/
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Upcoming Features in Inkwell Editorial’s Newsletter

September 12: Gordon Graham. We ring in the “editorial season” by interviewing Gordon Graham, aka “that white paper guy.” Gordon writes and edits white papers and case studies. He charges $90/hour just to edit a white paper and a minimum of $4,000 to produce a white paper from scratch.

Now, do you see why I had to interview him?! Most freelancers don’t even dream of making this type of money. I can’t wait for this interview.

Missed the latest issue? The 8/15 issue of Inkwell Editorial’s newsletter featured an interview with B2B freelance writer, Meryl K. Evans. Want to break into this very lucrative market? Meryl's interview sheds some detailed light on how. Sign up to receive your copy to read what Meryl had to say.

Gain clients, web traffic and brand awareness. How? Let us interview you for our popular newsletter? Full details. Read the first issue here.

NOTE: As editorial is cyclical and slow during the summer, in July and August, the newsletter will be published once. In September, we go back to our twice-monthly publishing schedule. Subscribe today so you don't miss anything!!
************************************************
Copyright Notice: May be reprinted with the following, in full: Yuwanda Black is the publisher of InkwellEditorial.com: THE business portal for and about the editorial and creative industries. First-hand freelance success stories, e-courses, job postings, resume tips, advice on the business of freelancing, and more! Launch a Profitable Freelance Writing Career in 30 Days or Less -- Guaranteed! Log on to InkwellEditorial.com.
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Like what you read here? Find the content useful and informative? Make us a Technorati Favorite. Simply click the Technorati icon at the top right-hand corner of the page.

Want Face Time w/Employers Who Hire Freelancers?

You'll get face time -- and so much more -- in Inkwell Editorial's forthcoming Commercial Freelance Writing Seminar.

9/23/07: UPDATE. Registration is now open. Click here for full details and to register.

Want to learn how to start a successful freelance writing career? This seminar will tell you exactly how to go about it -- even if you have no experience. The bulk of it will focus on marketing -- a skill that most freelancers fail to cultivate, which is why so many don't succeed in this lucrative career.

Seminar will be an all-day affair (7.5 hours), which will include a one-hour Q&A period. Lite refreshments will be served. There will only be a 1/2 hour break for lunch, so feel free to bring it if you want.

Guest panelists will include:

(i) A web designer: having a website is a must if you are to succeed in this career. You'll learn exactly what makes a website successful, how to market it and tools/technology you should stay abreast of as a freelance writer;

(ii) Two employers who use freelancers on a regular basis: Employers will tell you exactly what they look for in a freelancer. Eg, how to get your foot in the door, what you should NOT do (which can be more important that knowing what to do), how to get more work from them, etc. This first-hand info is invaluable; and

(iii) Yours truly: I'll give inside information on how to create multiple income streams from your freelance writing career. From e-books to e-seminars, to product websites, you'll learn how to make money from more than just your writing skill.

To learn specifics about the panelists, click here.

Location: Atlanta, GA.

When: Saturday, October 20, 2007. Full details will be announced in September.

9/23/07: UPDATE. Registration is now open. Click here to register.

Cost: $74.95. Attendance is limited to 100 -- large enough to assure variety (in types of questions asked, types of writing, income goals, etc.), yet small enough for meaningful interaction.

P.S.: If you're looking to make a career change, and/or want a part- or full-time income you can make from home, this seminar is for you. If you can write and have good organizational skills, this is a career you can have for years to come. AND, from the comfort of your home.

P.P.S.: There are no barriers! Age is not a barrier, income is not a barrier, education is not a barrier. Almost anyone --with the right tools -- can start a successful career as a freelance writer. This seminar will show you how -- from A to Z.

I look forward to seeing you there.

Sincerely,
Yuwanda Black, Publisher
InkwellEditorial.com
InkwellEditorial.blogspot.com