Wednesday, July 11, 2007

Freelance Employers Speak!

Face-to-face time with employers who hire freelancers -- that’s what you’re going to get in Inkwell Editorial’s upcoming freelance writing seminar in October.

First, I apologize for not posting this yesterday. I was at an all-day seminar (there's always something to learn) and when I got home and logged on, I discovered a spyware bug in my system that literally hijacked my pages. It was a nightmare to fix. I was too tired to deal with it last night and spent most of the day today fixing it.

Meryl Evans, a techie who also happens to be Inkwell Editorial’s August newsletter interviewee, gave me this piece of advice, which I’m passing along to you, “Remember to have an anti-monsterware app always running. Your geeky tip for the day. :)”

So, back to the freelance writing seminar: Who’s going to be there and what are they going to be able to tell you about freelancing? Read on.

Freelance Writing Seminar: Learn exactly what to do to earn $100, $150, $200/day or more as a freelance writer, editor and/or copy editor in our upcoming seminar. Details. It's a career anyone who can read and write can start -- with the right information.

$10,000 in one year from one "client" alone; From $0 to $600K in profits in two years: Learn how these successful freelancers carved out profitable careers in our highly popular newsletter, How to Start a Successful Freelance Career. Subscribe today. FYI, you get a FREE ebook on article marketing when you subscribe.

Gain clients, web traffic and brand awareness. How? Let us interview you for our popular newsletter? Full details. Read the first issue here.


Lisa Calhoun: Lisa is the founder of Write 2 Market, the largest business writing agency in the Southeast. Write 2 Market’s client list includes UPS, ADP, NAPA and Aquent, to name a few.

Write 2 Market provides value to their clients by creating marketing campaigns, public relations initiatives, training, technical documentation and so much more. Learn more about Write 2 Market (W2M) here.

When I contacted Lisa about being a panelsit, she replied:
I love the opportunity to address pools of freelance writers—as the largest writing agency in the Southeast, we have continual needs for talented business writers and it’s a great way for us to get in front of them and potentially recruit. . . . we like to work with new writers because we can train them in our own styles and procedures.
Lisa was so nice and enthusiastic about this opportunity – she made me feel like I’d be doing her a favor by “allowing” her to present, instead of the other way around.

Keith Bishop: Keith is the founder of Pitch Graphics, a design studio with clients like Sherwin-Williams, Durex, Kimberly-Clark, CIBA Vision, DeltaTel, Solvay Pharmaceuticals and Norcom, to name a few.

Keith has been in business for himself since graduating from college. A product design and development specialist, he’s been in the advertising industry for almost 25 years.

Keith’s real value for seminar attendees will be in relaying how start, run and grow a successful freelance business, be it writing, graphics or photography.

As he works in tandem with freelance writers supplied by clients, Keith will also tell you know how to effectively work with a “team” that you may not see every day, and how to parlay that into more work from clients.

Keith was really forthcoming about what he could bring to this seminar. He, in essence told me that what he felt most strongly talking about was how to grow a creative business. As many freelancers don’t start out with this mindset, hearing it from someone who’s been at it for almost 25 years will be invaluable.

I’m honored that he’s taking time from his business to spend the day giving others insight on what it really takes. This is the type of first-hand advice that can really make or break your freelance career.

FYI, freelancers can exponentially increase their income by teaming up with those outside their expertise, eg, a graphic designer. As Pitch Graphics proves, “Simplifying the work flow for the client by combining a variety of creative services under one roof” can be a highly effective way of garnering repeat clients.
Learn more about Keith and Pitch Graphics here.

Think it’ll be worth your while to come out and meet Ms. Calhoun and Mr. Bishop?

So, what do you need to do to sign up? Right now, Send us your email address and we will reserve your spot and contact you when registration begins in late August. No payment is due now. If email link is not clickable, send an email to info [at] InkwellEditorial [dot] com. Put "Seminar Attendee" in the subject line.

If you’re considering freelance writing as a career, or are already freelancing but just don’t seem to be able to make an effective go of it – this seminar is a must!

Yuwanda Black, Publisher
P.S.: I have to say, I was pretty nervous contacting these professionals because I know how valuable their time is. I was surprised at how eager they were for a chance to share their insight – and recruit as well.

As I’ve said before, freelance writing is a career with a relatively low entry barrier where you can make a really good living – for years to come from the comfort of your home.

P.P.S.: There are no barriers to becoming a freelance writer! Age is not a barrier, income is not a barrier, education is not a barrier. Almost anyone --with the right tools -- can start a successful career as a freelance writer. This seminar will show you how -- from A to Z.

P.P.P.S.: Remember, there will also be a web designer at the seminar who’ll talk about possibly the number one marketing tool every freelance writer must have – a website! And, of course I’ll be there to answer questions on everything – from business to marketing to failures (and how to learn from them).

I can’t wait to see you there -- what a day we're going to have!
Upcoming Features in Inkwell Editorial’s Newsletter

July 18: Paula Mooney. Blogger who helps other bloggers “make money, get readers and increase their blog’s ranking.” Paula will reveal how she makes money online, and how she’s built a very popular blog in only a few month’s time.

If you currently have a blog, or are thinking about starting one, you won’t want to miss this interview!

August 15: Meryl K. Evans. I tapped Meryl for an interview because she’s found success in the B2B niche. Meryl has written for some pretty notable clients, eg, PC Today, O’Reilly and Pearson to name a few.

This is where the real money in freelance writing is folks (B2B). I’m as anxious to see what she has to say as I hope you are!

September 12: Gordon Graham. We ring in the “editorial season” by interviewing Gordon Graham, aka “that white paper guy.” Gordon writes and edits white papers and case studies. He charges $90/hour just to edit a white paper and a minimum of $4,000 to produce a white paper from scratch.

Now, do you see why I had to interview him?! Most freelancers don’t even dream of making this type of money. I can’t wait for this interview.

NOTE: As editorial is cyclical and slow during the summer, in July and August, the newsletter will be published once. In September, we go back to our twice-monthly publishing schedule. Subscribe today so you don't miss anything!
Copyright Notice: May be reprinted with the following, in full: Yuwanda Black is the publisher of THE business portal for and about the editorial and creative industries. First-hand freelance success stories, e-courses, job postings, resume tips, advice on the business of freelancing, and more! Launch a Profitable Freelance Writing Career in 30 Days or Less -- Guaranteed! Log on to
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