From 2002 through 2005, I ran an online ethnic decor business, Ethnic Home Décor. The site featured ethnic décor accents for the home, eg, mudcloth pillows, ethnic candles, wall art, etc.
Even though I shut it down due to lackluster sales, it was fun and I learned a lot.
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"Niche startups are good in that they offer you a chance to focus all your branding and marketing in one area and expand on those core customers as you grow your company [emphasis added]," according to Ira Davidson, director of the Small Business Development Center at Pace University in New York City. [Source: Entrepreneur.com, "Scratch a Niche," August 2005]
Get with a host provider though who is reliable and offers expanded services because you don't want to have to migrate your whole store to a different host provider if you do grow exponentially.
Online niche businesses are fun and you can avoid a lot of headache in the beginning if you keep the above in mind as you start.
Tomorrow's Post: I've secured our two employer panelists for the upcoming freelance writer's seminar in October. Tomorrow, I'll tell you who they are. This seminar is shaping up to be so much more than I ever dreamed possible. I'm so excited -- and lucky! -- to have nabbed these two panelists. I'll tell you EXACTLY why if you're currently a freelancer, or thinking about becoming one, you'll want to be hear what these employers -- who hire and deal with freelancers on a regular basis -- have to say.