Monday, January 21, 2008

Blog Marketing: How to Get Free PR for Your Blog

I recently “hired” a PR firm for my blog. Why is hired in quotation marks? Let me explain.

I turned a tip I got from reader Viqi French’s blog into a post on my blog. After I completed the marketing task written about here, I went back for seconds and completed another marketing task (#2) mentioned in this post on her blog.

This is when I got hit with a Eureka moment – why not “hire” this blog as my firm’s PR rep! After all, I was already implementing some of the suggestions listed here. If I checked back on say a weekly basis and just did even on thing suggested by this online marketing firm, in a year’s time, I could be deriving some real benefit from my PR efforts.

How to Hire a PR Firm for Your Blog/Website -- FREE

Following are some things to look for in an online marketing firm – whether it’s paid, or free.

Marketing Expertise: The first thing you want to look for is if the firm has the type expertise you’re looking for. Viqi French, the author behind is, according to her online bio, “… a Chicago-based publicist and writer who operates a marketing and publishing boutique, Pet Leopard Communications.”

Industry Expertise: Over and beyond overall marketing and PR expertise, any firm you hire should have expertise particular to your niche.

I like Viqi’s blog because she understands the industry I work in – e-publishing. So, she knows about traditional offline methods (eg, brochures and press kits) in addition to online methods like article marketing and ebook publishing (she’s authored her own ebook).

The fact that she’s authored her own book means that the advice she dispenses comes from firsthand experience – which I know from publishing my blog/website is the best kind of advice.

Detailed Advice: Some blogs are written as snippets. There’s no real meat; that’s saved for paid membership clubs or some kind of fee. And, let me rush to say, this is fine.

If you’re going to “hire” a blog to get some PR help from though, it needs to be one that is detailed. As you’re going to be doing the actual work, you’re going to need some kind of depth to the posts.

Check out my revamped, completed Squidoo Lens here. I had set it up a few months ago, but never published it. Upon reading this post on Viqi’s blog, I went back and completed it.

NOTE: Many of the tips you're going to run across you may already be familiar with. However, like hiring a personal trainer, you may know what to do, but when you "hire" someone to tell you what to do, you feel more obligated and dedicated. And, this is what most need to keep them on track with their marketing efforts.

Today’s a holiday; ostensibly you have some time. So, log on and see what PR you can get done to further your online marketing efforts! See this post to get started.

Happy Martin Luther King, Jr. Day everybody.

Yuwanda Black, Publisher
How to Start a Successful Freelance Career Newsletter
P.S.: Read about my $250/day as a freelance writer -- with less than two weeks of marketing!
Read Freelance Success Stories! There are freelancers who make very good livings at what they love. Inkwell Editorial's newsletter features these successful professionals who put to rest the phrase, "starving freelancer." Subscribe to read this , and all previous, issues.

Previous Issue: How Much do Freelance Web Writers Really Make? This issue features a roundup of freelance writer income from around the web. Features salaries from a few hundred a month, to a website that earns over $30,000/month -- and the site owner doesn't even sell anything! Subscribe to read this , and all previous, issues.

Current Issue. Spotlight on SEO Content Writing: How to make money at it, effective marketing tips and more. Long-time freelancer Sharon Hurley Hall shares her success tips on this and so much more. Sharon can be found online at and Subscribe to read this , and all previous, issues.
Copyright © 2008 Freelance success stories, e-courses, advice on the business of freelancing, and more! Get the e-report, How to Make $100/Day as a Freelance Writer -- free! Log on to for details. Except where noted, no part of this site may be reproduced in any manner without the express, written consent of the publisher. Violators will be prosecuted.


Kim said...

Ywanda, I really like your Squido lense. I have signed up for ne but don't really understand how to use it. Can you elaborate on it's function a bit more in another post!

joanmanlunas said...

Notable indeed. On the other hand, the benefit of hiring a team of bloggers for your business is on the number of unique web content that you can get from such unique individuals.